Brighteners
Vitamin C (Ascorbic Acid)
What it does: Brightens, evens tone, boosts glow.
Best for: Dull, uneven, or hyperpigmented skin.
Glow Tip: Store in a cool, dark place to prevent oxidation.
Niacinamide
What it does: Brightens, reduces redness, and controls oil.
Best for: All skin types — super beginner-friendly.
Glow Tip: Pair with hyaluronic acid for extra smoothness.
Alpha Arbutin
What it does: Targets dark spots gently over time.
Best for: Sensitive skin or anyone avoiding harsh actives.
Glow Tip: Use consistently — it’s slow and steady.
Azelaic Acid
What it does: Brightens, calms redness, fights breakouts.
Best for: Acne-prone, rosacea-prone, or sensitive skin.
Glow Tip: Use in the morning for redness control.
Tranexamic Acid
What it does: Helps fade stubborn hyperpigmentation.
Best for: Post-acne marks or melasma.
Glow Tip: Works beautifully when alternated with vitamin C.
Licorice Root Extract
What it does: Brightens gently and calms irritation.
Best for: Sensitive skin or beginners.
Glow Tip: Works great in toners and essences.